Starting time: 5:30 pm, Eastern Daylight Time (Cleveland)
Duration: 1.5 hours per class session
Location: Live Online (requires a device w/speakers & mic or a headset, and an Internet connection
Total number of sessions: 6
Instructor: Lindsay Sims
Assistant Instructor: Sheila Sheehan
Brand Kickstart Breakdown
Session 1: The PRM Goal Setting Framework
Before you can effectively get predictable results in your business, you have to establish a baseline and set some goals. Learn what metrics matter and how goals can really make a difference in your results.
Session 2: Customer Journey Mapping
Your customer is on a journey. Your brand's job is to help them along that journey. But we can't do that if they can't find us and if we can't find them. Learn how to map their journey to build a true connection with your customer.
Session 3: Consistent Content Creation Framework
The content that your brand produces should be communicating a clear & concise message - but it also needs to do that consistently. In this session we work through how to keep the flow of content on brand and extremely consistent.
Session 4: White Hat Search Optimization
After developing a strategy for creating content that's always on brand, we need to make sure that the content is discoverable. But since we're building a sustainable brand, we're not using any black hat tricks!
Session 5: The PRM Email Follow-Up Framework
Email marketing can be the key to running a successful brand, but it isn't all about newsletters and software. More than anything, email success is steeped in the follow-up. We walk through a framework to decide when and where to follow up via email.
Session 6: Funnel Implementation Planning
Everything that we learn in the Brand Kickstart helps us get to this point. At this session we pull it all together into a branded funnel.
About the Brand Kickstart
Know, Like & Trust - those are the three elements that get first time and repeat customers. It’s no coincidence that they’re also the three core elements of developing a great brand. The Brand Kickstart is a 2 week accelerator program that helps you transition your small business into a brand. During this 2 week program, we’ll work through these 3 core elements, aligning them with the goals of your business, your customer’s motivations, the content that you have (or need to create) and the methods to consistently present all of these elements to the world. In the end you’ll have a customized map for taking your growing your small business into a booming brand!
This program is delivered in workshop format. The activities we do in each session are designed to be repeated whenever you want to introduce new goals, new products, a new marketing channel or a new customer segment to your business. We call this the “Brand Workflow” and you’ll learn how to work through the “Brand Workflow” to keep your business on brand as you grow.
Register now and reserve your spot. Each cohort has 35 spots available. The team at PRM wants to offer an exceptional experience and we’re keeping each cohort small in order to be sure that you get individual attention from our instructors and coaches.
Who Needs this Accelerator?
Who is the PRM Accelerator for?
This live, interactive online program was designed for people are done with flying by the seat of their pants. If you're ready to have a structured learning experience, where you'll get to apply your knowledge in real time, this course is for you!
The purpose of this program is to small business owners transform their small businesses into brands.
People who’ve take this course
Small Business Owners
Small Business Teams
Traditional Marketing Teams
Freelance Digital Marketers
Marketing Career Professionals
Chief Marketing Officers
Digital Marketing Novices
Awesome Course!!! Lindsay is very knowledgeable about Digital Marketing, and she is able to present the concepts in a way that is easily understandable.
A concept is presented, explained in detail, and then followed by demonstrations. Quizzes are then given to allow you to see if you have mastered the concepts or need to review the material. Homework further reinforces the learning and retention process.
I feel ready to implement the knowledge gained from the course.
- Joseph Cox
What's included in the Brand Kickstart
Instructor-led LIVE weekly sessions
Sessions are 1.5 hours and each presented online via live video conferencing
All sessions are recorded and made available for review on-demand within 24 hours
Live Q&A with Chat Room during live sessions
Access to One-on-One Training Support from Certified Digital Marketing PRM Coaches
Live online working group sessions
The Predictable Results Implementation Guides (Printable)
A Predictable Results Weekly Results Tracker (Printable)
PRM Worksheets, Checklists & Guides to help you along the way
Bonus - PRM Insider Community - the insider community includes Masterclasses, coaching opportunities and more
About Your Instructor - Lindsay Sims
Hi there! I'm Lindsay Sims, the Founder & CEO of Predictable Results Marketing. I'm an OMCP certified digital marketing trainer, Google Partner and HubSpot Education Partner. More recently I've been selected as the Grow With Google Digital Coach for Cleveland. I've been an educator for my entire adult life and a practitioner of all things digital marketing for over 10 years.